Target

Scrive oggi il Washington Post:
In a novel attempt to reach sports buffs, the ad will be shown not only on cable but also in 250 fitness centers through a company called ClubCom.
Using a stirring "Morning in America" style, the ad uses swelling orchestral music and colorful footage of a female swimmer winning a race. A female narrator notes that the number of democracies in the world has increased from 40 during the 1972 Olympics to 120 now.
"Freedom is spreading throughout the world like a sunrise," the narrator says. The flags of Afghanistan and Iraq are shown as she says that at "this Olympics, there will be two more free nations, and two fewer terrorist regimes. With strength, resolve and courage, democracy will triumph over terror. And hope will defeat hatred."
The use of the Summer Games is an unusual way of claiming credit for toppling the Taliban and Saddam Hussein -- by focusing on Afghan and Iraqi athletes -- without addressing the continuing violence in Iraq.
Matthew Dowd, Bush's chief campaign strategist, said the use of the health club network is an experiment aimed at "busy" voters who, he noted, tend to be undecided. "You can deliver information to them that they may not see during the day," he said. "They may catch an article here or a news broadcast there."

Potete vedere lo spot seguendo questo link. Personalmente lo trovo bizzarro e poco sensato. Tanto per dire, alle Olimpiadi partecipano ancora moltissime nazioni che non sono democratiche, e non per questo non sono Olimpiadi. Mi sembra che si stiano mischiando cose che non c'entrano tra loro con la scusa di raggiungere elettori interessati allo sport. Ma proprio questo è il punto, la targetizzazione estrema dell'elettorato: in pratica questo spot lo vedranno solo gli spettatori di programmi sportivi in TV e i frequentatori delle palestre del consorzio che gestisce le inserzioni.